Co-design for social prescribing: An iterative approach

Description

Presentation at Industrial Marketing Special Interest Group Summit: ANZMAC 2024

Abstract
Social prescribing is an approach to address the social needs (e.g., housing, income, and social isolation) that can have a negative impact on health and wellbeing. This approach leverages community resources to reduce burden on health care practitioners by facilitating referrals to services that address these social needs. There is growing interest in social prescribing in Australia, and various models have been adopted across the world. However, due to variations in health and social care systems, social prescribing should be co-designed with key stakeholders to address the needs of the specific systems and communities in which it is embedded. This case study demonstrates the co-design of a social prescribing model of care in Australia, led by a steering committee of university researchers, health and social care practitioners, and local government. This study highlights the power of collaboration between practitioners. With researchers as the nexus, practitioner collaboration facilitated the early stages of co-design through resourcing and recruitment. Collaboration flowed through to the co-facilitation of the workshops, with ongoing reflection and building for change. The implications are that researchers can serve as networkers and facilitators of common ground between practitioners, and this can be facilitated through an iterative co-design process.

Period	1 Dec 2024
Event title	Australian & New Zealand Marketing Academy Conference 2024 (ANZMAC): AI for Sustainable Marketing: Bridging Innovation and Responsibility
Event type	Conference
Location	Hobart, Australia, TasmaniaShow on map
Degree of Recognition	International