Activity: Talk or presentation types › Invited talk
In this video, Dr Tully Barnett, Deputy Director of Assemblage Centre for Creative Arts, presents ‘How do we value the arts? Looking beyond the metrics’ as part of her Laboratory Adelaide research project.
Dr Barnett poses the questions: What is the value of arts and culture and when did we start viewing it as a business to be weighed purely in terms of a panoply of metrics: audience numbers, box office income, KPIs, non-government income generation? When did the arts become a ‘sector’ and an ‘industry’, and audiences become ‘consumers’? Tully also questions if more and more, artists and arts organisations are asked to articulate themselves within the framing of neoliberal market-speak, how can artists reclaim the value of the arts and employ a vocabulary that speaks to the intrinsic value of the arts as human experience?