• 3 Citations

Research output per year

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Personal profile

Research Biography

Dr Maria Alejandra Pinero de Plaza is an NHMRC Postdoctoral Research Fellow with the CRE in Frailty and Healthy Aging (Knowledge Translation [KT] Arm) and Flinders University. She investigates KT concerning technology and consumer engagement, with a focus on the co-creation, measurement and evaluation of the impact of participatory research products (e.g. policies, health systems changes, care, education, communication and interventions effects).

As an Associate Investigator, she was recently awarded an NHMRC Partnership Grant $1.2 million. She is investigating and contributing to the community and KT aspects of RAPIDX AI.

As a Chief Investigator, Dr Pinero has been awarded 2 Grants (by Flinders University and The Caring Futures Institute): an Accelerator Grant $4,000.00 (concerning the marginalization of Frail, Homebound and Bedridden people in Australia), and a Collaborative COVID-19 Grant $46,891.00 (Investigating the use of Digital Technologies within inpatients settings to improve the patient-clinician relationship).

She brings a multidisciplinary background in 1) health promotion, behaviour, and health (PhD [2017] investigating and predicting obesogenic environments and consumer dietary choices for the prevention of Non-communicable diseases). 2) consumer behaviour and marketing science (concerning computerised games testing consumers’ brand recognition, choice and memory accuracy). 3) anthropology postgraduate courses and 4) worked as a mass and science communicator. She holds a 5-year Licentiate degree plus 22 years’ experience in this area.

The academic insights that Dr Pinero de Plaza has developed as a consumer behaviour researcher now support the understanding of how shoppers make buying choices (around the world). She won an Australian Postgraduate Award and a Mars Inc. top-up scholarship grant for her consumer behaviour study in the packaging and the human decision-making field. Recently, she has been co-creating a new Arts in Health certification and an Alliance across Colleges.


Post-Doctoral Research Fellow, University of Adelaide/ Flinders University (2019-current); NHMRC Centre of Research Excellence.

Doctor of Philosophy, Field of Research 111712 –Health Promotion; SEO: 920401- Behaviour and Health. Funded: Australian Postgraduate Award. Deakin University (2013-2017).

Master of Marketing Science, upgraded to PhD, Funded: Australian Postgraduate Award. University of South Australia (2010-2013).

Postgraduate training: Social Anthropology, Cultural Anthropology, Religion and Ecology. Venezuelan Institute for Scientific Research (IVIC). Advanced Studies Centre (2004-2006).

BD/ Master/ Licentiate in Mass Communication (Social Communication, Journalism, Public Relations & Advertising) Andrés Bello Catholic University (1993-1998).

Honours, awards and grants
  • NHMRC Partnership Grant, AU.2020
  • Caring Futures Institute’s Collaborative Grant Scheme, Flinders University, AU. 2020
  • Caring Futures Institute’s Accelerator Grant Scheme, Flinders University, AU. 2019
  • International & local government/tourism research conference bids / ISPCAN; AU 2018-2020
  • Australian Postgraduate Award, Deakin University, AU. 2013-2014
  • HDR Conference Grant, Deakin University, AU. 2013
  • HDR Support Grant, Deakin University, AU. 2013
  • MARS research top-up scholarship, University of South Australia. 2010-2012
  • HDR Conference Grant, UniSA, AU. 2010
  • Australian Postgraduate Award, University of South AU. 2010-2012
  • Medal of Honour - Scientific Journalism / IVIC. Vzla. 2006
  • Excellence Communications Award: Dr Humberto Fernandez Moran. Vzla. 2006
  • Scientific popularization recognition at a national level. QUIMBIOTEC, Vzla. 2005
  • Scientific Journalism Award: ‘Aristides Bastidas’; IVIC, Vzla.2004
  • Friskies advertising billboard campaign, McCann Erickson, Vzla. 2001


Other responsibilities

Dr Pinero has been exploring and impacting the consumer engagement processes with health research. E.g. nationally, co-creating the Consumer Engagement Framework and Consumer Register of SAHMRI; and, being part of the Expert Reference Group of the NHMRC CRE APPRISE and others. She has reviewed for MRFF Rapid Grants 2019 and the Journal of Public Health. She is:

Education/Academic qualification

PhD, Deakin University

Award Date: 14 Feb 2017

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Research Output

Consumer engagement in health care policy, research and services: methods and effects

Wiles, L., Kay, D., Luker, J., Worley, A., Austin, J., Ball, A., Bevan, A., Cousins, M., Dalton, S., Hodges, E., Horvat, L., Kerrins, E., Marker, J., McKinnon, M., McMillan, P., Pinero de Plaza, M. A., Smith, J., Yeung, D. & Hillier, S., 7 Oct 2020, (Accepted/In press) In : BMC Health Services Research. 23 p.

Research output: Contribution to journalArticle

Open Access
  • Open Access
  • The effect of benign and malicious envies on desire to buy luxury fashion items

    Loureiro, S. M. C., Pinero de Plaza, M. A. & Taghian, M., Jan 2020, In : Journal of Retailing and Consumer Services. 52, 14 p., 101688.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    PhD Thesis- The semiconscious choice of food as a potential obesogenity marker

    Pinero de Plaza, M. A., May 2016, 485 p. Melbourne, Victoria : DEAKIN UNIVERSITY PRESS.

    Research output: Other contribution

    Open Access
  • A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory

    Pinero de Plaza, M. A., Lockshin, L., Kennedy, R. & Corsi, A. M., May 2015, In : Executive summary: Design for Business: Research. 4, 2015, 7 p.

    Research output: Contribution to journalArticle

    Open Access
  • Activities

    • 9 Invited talk

    Transdisciplinary research collaboration and knowledge translation: realist evaluation

    Alejandra Pinero de Plaza (Speaker)

    25 Sep 2020

    Activity: Talk or presentation typesInvited talk

    Preventing Marginalisation of Housebound People

    Alejandra Pinero de Plaza (Speaker)

    23 Sep 2020

    Activity: Talk or presentation typesInvited talk

    The Fundamentals of Care Matrix

    Alejandra Pinero de Plaza (Speaker)

    1 Jun 2020

    Activity: Talk or presentation typesInvited talk

    Measuring and optimising the impact of knowledge translation, health research & care.

    Alejandra Pinero de Plaza (Speaker)

    20 Mar 2020

    Activity: Talk or presentation typesInvited talk