Personal profile
Research Biography
Dr Ashleigh Powell is a member of the Centre for Social Impact at Flinders, and a Lecturer in Marketing in the College of Business, Government and Law. She has a background in psychology, and therefore a strong understanding of the psychological, social, and biological factors that underpin individual attitudes, feelings, behaviours, as well as barriers and drivers of attitude and behaviour change. She is a mixed-methods researcher with a particular expertise in consumer psychology, experimental methods, and client outcome evaluations using quantitative tools. She has an interest in consumer health and wellbeing, and has worked on projects for the Foundation for Alcohol Education and Research, VicHealth, and the Department of Human Services South Australia.
Education/Academic qualification
PhD, Doctor of Philosophy (Marketing), RMIT University
Award Date: 1 Oct 2020
Bachelor (Honours), University of the Sunshine Coast
Award Date: 1 Nov 2013
Bachelor, Bachelor of Social Science (Psychology)
Award Date: 1 Nov 2012
Supervision
- Registered
Research Areas
- Business
Supervisory Interests
- Consumer psychology
- social marketing
- consumer health and wellbeing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Authenticity, consumers, and the Sustainable Development Goals
Powell, A., Lesar, L., Tanouri, A. & Bogomolova, S., 2025, The Elgar Companion to Marketing and the Sustainable Development Goals. Voola, R., Carlson, J., Makkar, M., Bosangit, C. & Goswami, P. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd, p. 27–41 15 p. (Elgar companions to the sustainable development goals).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Beyond the game: alcohol brand experiences in sport and the potential for harm
Powell, A., Westberg, K., Stavros, C. & Newton, F., 2025, In: Journal of Marketing Management. 41, 17-18, p. 1966-1997 32 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile16 Downloads (Pure) -
Beyond Words: Exploring Community Connection and Support Through Photographs
Oster, C., Faghidno, S., Powell, A. & Bogomolova, S., Sept 2025, Flinders University. 18 p.Research output: Book/Report › Commissioned report › peer-review
Open AccessFile12 Downloads (Pure) -
Creating and sustaining enabling systems and communities to address social needs: protocol for a living lab social prescribing study
Oster, C., Powell, A., Hutchinson, C., Faghidno, S. & Bogomolova, S., 24 Sept 2025, In: BMC Primary Care. 26, 1, 9 p., 285.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)11 Downloads (Pure) -
Improvement in quality of life and loneliness after the community connections program: a community-based pilot intervention in South Australia
Jardine, B., Tan, P. J., Powell, A., Eyers-White, D., Mackenzie, C., Goodwin-Smith, I., Robinson, S., Baldock, P., Zaccardo, M., Valente, C., Trenerry, C. & Bogomolova, S., 7 Apr 2025, In: BMC Psychology. 13, 1, 10 p., 346.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)42 Downloads (Pure)
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Social prescribing: linking Australian social, health and community sectors
Bogomolova, S. (Chief Investigator (Project Lead)), Oster, C. (Chief Investigator) & Powell, A. (Chief Investigator)
Government of South Australia, Department of Human Services, AnglicareSA, Adelaide Primary Health Network, Corporation of the City of Marion, Semantic Consulting Pty Ltd
1/04/25 → 30/04/28
Project: Research
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Evaluation of the Department of Human Services SA Youth Support and Development Program (2021-24)
Bogomolova, S. (Chief Investigator (Project Lead)), Powell, A. (Chief Investigator), Goodwin-Smith, I. (Chief Investigator) & Jardine, B. (Associate Investigator)
11/12/23 → 30/12/26
Project: Research
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P521-C1 Evaluation of Aboriginal Community Partner Services Embedding Phase
Goodwin-Smith, I. (Chief Investigator (Project Lead)), Bogomolova, S. (Chief Investigator) & Powell, A. (Chief Investigator)
27/05/24 → 24/05/25
Project: Research
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Co-design for social prescribing: An iterative approach
Powell, A. (Author), Oster, C. (Author), Hutchinson, C. (Author), Pourazad, N. (Author), Simmonds, L. (Author) & Bogomolova, S. (Author)
1 Dec 2024Activity: Talk or presentation types › Oral presentation
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Food for Thought: Pioneering the Future of Food
Powell, A. (Speaker)
27 Nov 2023Activity: Talk or presentation types › Invited talk