Research output per year
Research output per year
Personal profile
Research Biography
Afshin is a Lecturer in marketing at Flinders University. Afshin’s main areas of interest include social marketing, digital marketing, gamification, and services marketing. His works mainly focus on understanding how digital technologies and specifically gamification can be used to bring about positive outcomes for individuals and the society. He has developed gamification services in domains such as mental well-being promotion and alcohol consumption reduction. His works are published in top ranked journals in the field such as Journal of Services Theory and Practice (A) and Journal of Services marketing (A).
Research Expertise
Quantitative Modelling, Co-design, Experimental research, Structural Equation Modelling (SEM), System Dynamics Modelling
Research Interests
Digital Marketing, Transformative Services Research, Social Marketing, Gamification, Consumer Behaviour, M-health
Education/Academic qualification
PhD, University of Canterbury
Award Date: 16 Jul 2022
Master of Arts, University of Tehran
Award Date: 16 Feb 2017
Bachelor of Engineering, Qom University of Technology
Award Date: 1 Jul 2013
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Collaborations and top research areas from the last five years
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An implementation framework for transformative gamification services
Tanouri, A., Kennedy, A. M. & Veer, E., 2024, In: Behaviour and Information Technology. 43, 10, p. 2118-2150 33 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)64 Downloads (Pure) -
A conceptual framework for transformative gamification services
Tanouri, A., Kennedy, A-M. & Veer, E., 28 Mar 2022, In: Journal of Services Marketing. 36, 2, p. 185-200 16 p.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
A User Perspective On Transformative Gamification Services
Tanouri, A., Kennedy, A. M. & Veer, E., 2022, ANZMAC Conference 2022 : Reconnect & Reimagine. Australian & New Zealand Marketing Academy, p. 705-708 4 p. (ANZMAC; vol. 2022).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Gamification in the intersection of TSR and social marketing: Towards a Transformative Gamification Framework
Tanouri, A., Kennedy, A. M. & Veer, E., 2022, International Social Marketing Conference: Social Marketing: reflecting, refocusing and reimagining for a sustainable future. Australian Association of Social Marketing (AASM), p. 202-206 5 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile73 Downloads (Pure) -
Gamification that works: transformative gamification and its impacts on well-being behaviours
Tanouri, A., 2022, 313 p.Research output: Other contribution
Open Access