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Personal profile

Research Biography

Afshin is a Lecturer in marketing at Flinders University. Afshin’s main areas of interest include social marketing, digital marketing, gamification, and services marketing. His works mainly focus on understanding how digital technologies and specifically gamification can be used to bring about positive outcomes for individuals and the society. He has developed gamification services in domains such as mental well-being promotion and alcohol consumption reduction. His works are published in top ranked journals in the field such as Journal of Services Theory and Practice (A) and Journal of Services marketing (A).

Research Expertise

Quantitative Modelling, Co-design, Experimental research, Structural Equation Modelling (SEM), System Dynamics Modelling

Research Interests

Digital Marketing, Transformative Services Research, Social Marketing, Gamification, Consumer Behaviour, M-health

Education/Academic qualification

PhD, University of Canterbury

Award Date: 16 Jul 2022

Master of Arts, University of Tehran

Award Date: 16 Feb 2017

Bachelor of Engineering, Qom University of Technology

Award Date: 1 Jul 2013


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