Personal profile
Research Biography
Afshin is a Senior Lecturer in marketing at Flinders University. Afshin’s main areas of interest include social marketing, digital marketing, gamification, and services marketing. His works mainly focus on understanding how digital technologies and specifically gamification can be used to bring about positive outcomes for individuals and the society. He has developed gamification services in domains such as mental well-being promotion and alcohol consumption reduction. His works are published in top ranked journals in the field such as Journal of Services Theory and Practice (A) and Journal of Services marketing (A), and Behaviour and Information Technology (A).
Research Expertise
Quantitative Modelling, Co-design, Experimental research, Structural Equation Modelling (SEM), System Dynamics Modelling
Research Interests
Gamification, Digital Marketing, Transformative Services Research, Social Marketing, Consumer Behaviour, M-health
Education/Academic qualification
PhD, University of Canterbury
Award Date: 16 Jul 2022
Master, University of Tehran
Award Date: 16 Feb 2017
Bachelor of Engineering, Qom University of Technology
Award Date: 1 Jul 2013
Research Areas
- Business
- Digital health and technology
- Digital health
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Gamified Change: The Transformative Impact of Reflection, Empowerment, and Gamification Motivation
Tanouri, A., Kennedy, A.-M. & Veer, E., Mar 2026, In: Journal of Consumer Behaviour. 25, 2, p. 618-635 18 p.Research output: Contribution to journal › Article › peer-review
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Authenticity, consumers, and the Sustainable Development Goals
Powell, A., Lesar, L., Tanouri, A. & Bogomolova, S., 2025, The Elgar Companion to Marketing and the Sustainable Development Goals. Voola, R., Carlson, J., Makkar, M., Bosangit, C. & Goswami, P. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd, p. 27–41 15 p. (Elgar companions to the sustainable development goals).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Leveraging Technology to Track Employee Behaviour and Employee Privacy Concerns
Moussa, M., Tanouri, A. & McMurray, A., 2025, The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations. Moussa, M. & McMurray, A. (eds.). Singapore: Palgrave Macmillan, p. 1-12 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access -
An implementation framework for transformative gamification services
Tanouri, A., Kennedy, A. M. & Veer, E., 2024, In: Behaviour and Information Technology. 43, 10, p. 2118-2150 33 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)116 Downloads (Pure) -
A Pedagogy for Embedding Artificial Intelligence and Technology across CBGL MBA Programs for Future Workforce Preparedness
Shafei, A., Tanouri, A., Abedin, E. & Pereira, B., Sept 2024, p. 28. 1 p.Research output: Contribution to conference › Abstract › peer-review
Open Access
Prizes
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Embedding Sustainability in Teaching (ESIT) Scheme
Bayat, A. (Recipient), Rampersad, G. (Recipient), Stephenson, M. (Recipient) & Tanouri, A. (Recipient), 15 Apr 2025
Prize