Research output per year
Research output per year
Personal profile
Research Biography
Dr. Lisa Harrison, a researcher and educator, brings her wealth of expertise to Flinders University in Adelaide, where she serves as a Lecturer in Communication and Media. Renowned for her pioneering work on the role of micro-influencers within creative industries, Dr. Harrison has made substantial strides in the field of digital communication and culture.
Her insightful research into the complex dynamics of niche online communities and the consequential role of micro-influencers has shaped our understanding of contemporary digital culture and professional practices. Dr. Harrison's groundbreaking theoretical model outlines the five dimensions of micro-influence, offering a practical guide for confidently navigating the digital landscape.
She utilises her past experience in establishing her own digital marketing agency, including her success as the Sunshine Coast Professional Business Woman of the Year, to bridge the gap between academic theory and real-world application, fostering a new generation of digital leaders.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, "What makes a micro-influencer? Converting the personal branding strategies of successful social media users into a professional development program", Queensland University of Technology
Award Date: 1 Jul 2021
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- 1 Similar Profiles
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Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Harrison, L., 2024, Singapore: Palgrave Macmillan. 213 p.Research output: Book/Report › Book
4 Citations (Scopus) -
What makes a micro-influencer? Converting the personal branding strategies of successful social media users into a professional development program
Harrison, L., 2022Research output: Other contribution
Open Access -
Micro-SMI: The Beginning of a Theoretical Model
Harrison, L., 2020, Research Perspectives on Social Media Influencers and Brand Communication. Watkins, B. (ed.). Maryland: Lexington Books, p. 45-64 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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How to Master Your E-Marketing: New email marketing attracting the social consumer
Harrison, L., 2015, Sunshine Coast: POMO Creative. 76 p.Research output: Book/Report › Book
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Social Media Mastery: How to Master Your Online Marketing Activities
Harrison, L., 2015, 76 p.Research output: Book/Report › Book
Prizes
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Finalist, Business Innovation Award & Private and Corporate Sector Award
Harrison, L. (Recipient), Aug 2013
Prize
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