Research output per year
Research output per year
Personal profile
Research Interests
Digital marketing, Mobile applications, Luxury brands, Destination marketing, Consumer-Brand Relationships, Country image, Consumer psychology
Research Expertise
Quantitative modelling, Structural Equation Modelling (SEM), Systematic/Thematic literature review, Survey development
Completed Supervisions
Associate Supervisions:
- Social Media Marketing (1)
Education/Academic qualification
PhD, Marketing, Flinders University
Award Date: 18 Dec 2018
Master of Arts, Business Administration, Ferdowsi University of Mashhad
Award Date: 30 Jun 2010
Bachelor of Science, Statistics, Ferdowsi University of Mashhad
Award Date: 30 Jun 2008
Supervision
- Registered
Research Areas
- Business
Fingerprint
Dive into the research topics where Naser Pourazad is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The mirror effect in online survey data: Evidence and implications for marketing theory and strategy
Stocchi, L., Bellman, S., Pourazad, N., Michaelidou, N. & Wright, M., Sept 2024, In: Psychology and Marketing. 41, 9, p. 1997-2012 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile29 Downloads (Pure) -
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
Pourazad, N., Stocchi, L., Michaelidou, N. & Pare, V., 2024, In: Journal of Strategic Marketing. 32, 4, p. 422-446 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile218 Downloads (Pure) -
A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement On Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, N., Stocchi, L. & Narsey, S., 1 Jun 2023, In: JOURNAL OF ADVERTISING RESEARCH. 63, 2, p. 139-159 21 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Marketing research on Mobile apps: past, present and future
Stocchi, L., Pourazad, N., Michaelidou, N., Tanusondjaja, A. & Harrigan, P., Mar 2022, In: Journal of the Academy of Marketing Science. 50, 2, p. 195-225 31 p.Research output: Contribution to journal › Review article › peer-review
68 Citations (Scopus) -
Investigating country image influences after a product-harm crisis
Crouch, R. C., Lu, V. N., Pourazad, N. & Ke, C., 25 Feb 2021, In: European Journal of Marketing. 55, 3, p. 894-924 31 p.Research output: Contribution to journal › Article › peer-review
17 Citations (Scopus)