I have a passion for innovation, the creation of value through the successful exploitation of creativity. A good idea is only a good idea, without the support of product research, creative design, development, investment and commercialization strategies. During the course of my career, I have worked in product development, business development and senior management capacities the UK, Australia, USA, South Korea and China. As an industrial designer and business development manager, I have identified and developed numerous product and business model opportunities, spanning the communications, domestic appliance, computer, medical, plastics, sustainability, education and food & beverage industries.

As a graduate from a BSc degree in Industrial Design (Technology) program (the first engineering, marketing and product design hybrid course in Britain featuring a significant industry involvement component), and having worked in the R&D departments of advanced technology companies for much of my professional design career, I believe that a pedagogical environment which encourages the application of scientific knowledge and the provision of learning activities within an applied professional setting, are critical components of an industrial design education. Direct industry involvement through collaborative projects and industryinternships with local, national and international organisations, are all important aspects ofthe courses that Ilead.

In a commercial environment where only one in seven products is successful in the market place and where 30% of products fail at launch, simply having a €œgood idea € is not enough to guarantee success, without all of the pieces of the innovation €œjigsaw-puzzle € in place. Product Innovation is the complete business process of introducing a new or improved product to market and it should span the entire product life cycle from the initial identification of a market/technological opportunity, conception, design and development through to production, market launch, support, enhancement and product retirement.

Industrial and Product Design

User Centred Design

Medical Devices

Assistive Devices

Sports Enginering