Personal profile
Research Biography
Sky Marsen has international educational and teaching experience. Her research expertise lies in organizational communication, professional writing and public relations. She is interested in how language is used in professional contexts and the effects of writing style and document design to achieve different purposes. She has researched and taught a variety of topics, including the ways organizations manage and respond to crisis, and perceptions of science and technology in popular culture. Her approach is informed by discourse analysis, narrative theory, semiotics, and qualitative methods of text analysis.
Sky Marsen has extensive experience in advising graduate students and researchers on communication, writing grant applications, and publishing. In addition, she advises scientists on communicating with the public. For example, she has advised researchers on language and communication strategies at NASA Jet Propulsion Lab, Caltech, and the Center for Excellence in Research, University of Southern California. In addition to academic experience, she has advised business clients, including IBM and Xero Accounting.
Sky Marsen is Associate Editor of the International Journal of Business Communication, an IBM Collaborative Computing Scholar, the News Editor and Communication Officer of the Association for Business Communication, and member of the Editorial Team of The Journal of Evolution and Technology.
Research Interests
Business communication
Public Relations
Discourse Analysis
Professional Writing
Public Understanding of Science
Semiotics
Technology in popular culture
Transhumanism
Completed Supervisions
- Professional Writing (1)
Research Areas
- Language, linguistics and TESOL
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 14 Life Below Water
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Collaborations and top research areas from the last five years
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Grok Hackspeak? Communicating Cybersecurity With Figurative Language
Marsen, S. & Biddle, R., 12 Apr 2025, (E-pub ahead of print) In: International Journal of Business Communication. 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure) -
Qualitative Methods in Business Communication: Interpreting the Language and Images of Business
Carradini, S., Gillings, M. & Marsen, S., Oct 2025, In: International Journal of Business Communication. 62, 4, p. 635-658 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Stories that banks tell: Narrative semiotics and the discourse of financial crisis
Marsen, S., 18 Aug 2025, In: Public Journal of Semiotics. 11, 2, p. 69-87 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Introduction to Special Issue: Educating Global Communicators: How Communication Scholars Create Value in Challenging Environments
Marsen, S. & Matheson, D., Apr 2024, In: Journal of Technical Writing and Communication. 54, 2, p. 115-128 14 p.Research output: Contribution to journal › Editorial
Open AccessFile58 Downloads (Pure) -
Scott Morrison’s Political Discourse During Crisis: A Narrative-Semiotic Analysis
Akhib, M. & Marsen, S., Aug 2024, In: Media International Australia. 192, 1, p. 34-50 17 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus)