• Source: Scopus
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20082022

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Personal profile

Research Biography

Professor Svetlana Bogomolova is a researcher and educator in the area of health and social marketing. As a cross-disciplinary researcher, she is responsible for driving health agenda (one of three priority areas) at the College of Business Government and Law.

Svetlana holds a Bachelor of Arts in Sociology, a Master of Business, and a PhD. She is also a Qualified Practicing Market & Social Researcher (QPMSR) accredited by the Australian Market and Social Research Society, an industry research body. Trained as both qualitative and quantitative researcher, Svetlana has more than 20-year experience conducting primary data collection with consumers from various backgrounds.

Svetlana is an alumnus of the Ehrenberg-Bass Institute for Marketing Science (University of South Australia), one of the largest academic concentrations in the marketing discipline globally. She had a successful career in commercial marketing, which included consultancies for multinational corporations and academic research in the areas of consumer behaviour, barriers and drivers of decision-making and factors influencing consumer choices, particularly in supermarkets.

The win of a national research fellowship (DECRA) in 2012, allowed Svetlana to change her research focus towards using effective tools of consumer behaviour change to promote health(y) behaviours, products, services and policies – health marketing. This led to myriads of cross-disciplinary collaborations, including a Linkage Project (by the Australian Research Council (ARC), peak academic body in Australia), National Health and Medical Research Council (NHMRC) Partnership Grant and multiple awards for research excellence.

Most of Prof Bogomolova’s research is conducted in close collaboration with industry end-users through a process of co-design and co-creation. Svetlana's discoveries feed into the practice of industry partners (e.g., numerous national and international not-for-profit and private organisations), and inform government policies and campaigns about protecting consumer interests and encouraging healthier choices.

Svetlana is a recipient of a one-per-year national award by Standards Australia for community engagement and contributions to policy. Prof Bogomolova has led or co-authored more than 200 publications in books, journals, conferences, reports for industry and government collaborators and popular media.

Prof Bogomolova actively supervises Honours, Masters by Research and PhD students.

Research Expertise

Through the process of co-creation and co-design, she brings the voice of the consumer to the design of preventative health initiatives, including those improving healthfulness of food choices, financial and consumer literacy, increasing physical activity, improving quality of health services, and preventing illicit drug use.

Industry/policy engagement award:

Svetlana is a recipient of a one-per-year national award by Standards Australia (2017) for community engagement and contributions to domestic and international policy.

Recent academic awards:

Lead Chief Investigator on the national Australian Research Council (ARC) Linkage Project Grant "Towards zero hunger: improving food relief services in Australia" (2021-2024).

NHMRC Partnership Grant "Improving physical activity and screen time in Outside School Hours Care through evidence-based guidelines: an effectiveness-implementation hybrid trial" (2022-2026).

International Society for Behavioural Nutrition and Physical Activity (ISBNPA), peak body, Team commendation for research excellence: Active Team App (2020).

ARC Fellowship for Early Career Researchers (DECRA) 2013-2016 for the project "Retail Price Promotions in Australia - are consumers really better off?"

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