• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20062020

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Personal profile

Research Biography

Dr Vipul Pare is a Senior Lecturer in Marketing and Teaching Program Director of Flinders Business at the College of Business, Government and Law. He has an extensive academic background. He holds a PhD in Marketing from the University of South Australia. He has two Master's degrees in Marketing; one by coursework and one by research from University of South Australia. He has a Master's degree in Economics from School of Economics, DAVV Indore, India and a Bachelor's degree in Business Administration (specializing in Marketing) PIMR Indore, India.

He has taught various marketing courses (from foundational Marketing Principles and Consumer Behaviour course to advanced Marketing Strategy course) at undergraduate and postgraduate level across Australia, Singapore and Hong Kong in the past 9 years. Along with fulflling teaching responsibities he worked as a Research Associate at Ehrenberg Bass Institute of Marketing Science, School of Marketing,UniSA where he was invovled in various commercial projects with clients in Banking, Retail, Telecommunication and Confectionary Industries as well as Government sector.

Dr Pare has published in top marketing journals and international marketing conferences proceedings. His current research interests include brand performance measures, consumer behaviour and factors affecting consumer behaviour, brand management related topics, and emerging markets.

Research Interests

Many interests but few main ones are listed below:

  • Brand Performance Measures
  • Brand management and branding related topics
  • Emerging Markets (especially Indian Market)
  • Consumer behaviour
  • Factors influencing consumer behaviour
  • Pricing

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