Personal profile
Research Biography
I am a Teaching Specialist Academic and currently hold the position of Dean of People and Resources at the College. My academic profile is centred around two key domains: Managerial Leadership, and Teaching & Innovation. I actively contribute to the Scholarship of Teaching and Learning (SoTL), publish in peer-reviewed forums which allows me to remain current, reflective, and grounded in scholarly inquiry.
Over the past decade, I have held several high-level leadership roles, making a significant impact across key portfolios—including Teaching and Learning and Curriculum, Course and Program leadership (2013–2021), and People and Culture (2022–present).
I have published in top marketing journals and international marketing conferences proceedings. My current research interests include education and scholarship, brand performance measures, consumer behaviour, brand management and emerging markets.
I have an extensive academic background. I hold a PhD in Marketing from the University of South Australia. I have two master’s degrees in Marketing; one by coursework and one by research from University of South Australia. I also have a master’s degree in economics from School of Economics, DAVV Indore, India and a bachelor’s degree in business administration (specializing in Marketing) PIMR Indore, India.
I have taught various marketing courses (from foundational Marketing Principles and Consumer Behaviour course to advanced Marketing Strategy course) at undergraduate and postgraduate level across Australia, Singapore and Hong Kong in the past 18 years. Along with fulfilling teaching responsibilities, I have worked on various commercial research projects with clients in Banking, Retail, Telecommunication and Confectionary Industries as well as Government sector.
Research Interests
Many interests but few main ones are listed below:
- Brand Performance Measures
- Brand management and branding related topics
- Emerging Markets (especially Indian Market)
- Consumer behaviour
- Education and Innovation in teaching
- Pricing
Education/Academic qualification
PhD in Marketing
Award Date: 20 Jun 2012
Masters of Business (Research)
Award Date: 20 Mar 2008
Masters of Marketing
Award Date: 8 Feb 2006
Supervisory Interests
- Brand management
- Brand performance measures
- Consumer behaviour
- Emerging markets
- Educational leaders
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Master-Servant-Partner interaction styles with artificial intelligence chatbots and perceived value co-creation
Rajesh, J. I., Rajaguru, R., Thanigan, J., Siriwardana, S., McMurray, A. & Pare, V., 12 Dec 2025, (E-pub ahead of print) In: Asia Pacific Journal of Marketing and Logistics. p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
Pourazad, N., Stocchi, L., Michaelidou, N. & Pare, V., 2024, In: Journal of Strategic Marketing. 32, 4, p. 422-446 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Citations (Scopus)388 Downloads (Pure) -
Gamification: Teacher Proactive Support and Student Engagement During Covid-19 and Beyond
J. Irudhaya, R., Pare, V., Rasel, S., Nyamrunda, F., Prikshat, V. & McMurray, A., 2023, Innovation, Leadership and Governance in Higher Education: Perspectives on the Covid-19 Recovery Strategies. Sultan, P. (ed.). Singapore: Springer , p. 85-100 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open Access1 Citation (Scopus) -
The power of brand passion in sports apparel brands
Pourazad, N., Stocchi, L. & Pare, V., 4 Aug 2020, In: Journal of Product and Brand Management. 29, 5, p. 547-568 22 p.Research output: Contribution to journal › Article › peer-review
42 Citations (Scopus) -
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, N., Stocchi, L. & Pare, V., Nov 2019, In: AUSTRALASIAN MARKETING JOURNAL. 27, 4, p. 249-260 12 p.Research output: Contribution to journal › Article › peer-review
36 Citations (Scopus)