Calculated based on number of publications stored in Pure and citations from Scopus
20162025

Research activity per year

Personal profile

Research Biography

Dr. Zamzami Zainuddin is a senior lecturer at the College of Education, Flinders University, Australia. Prior to this, he served as a senior lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. He earned his Ph.D. in Information and Technology Studies in Education from the Faculty of Education at the University of Hong Kong (HKU). 

 

Research Expertise

His research focuses on transformative teaching methodologies and digital learning, particularly online, blended, and flipped and gamified learning approaches. He also investigates a wide range of educational technology and psychology in education, with a particular focus on social media, generative AI, cognitive load, learning motivation, and engagement. His significant contributions to these fields have been published in several top-tier international journals, including Computers & Education, Educational Research Review, British Journal of Educational Technology, Australasian Journal of Educational Technology, Education and Information Technologies, and Interactive Learning Environments. These publications demonstrate his commitment to advancing knowledge in technology-enhanced education.

Methodologically, his expertise is in a mixed-methods approach, including bibliometric analyses, meta-analyses, and systematic literature reviews. His systematic review on gamification in education, published in Educational Research Review, has gained particular recognition as the journal's top-cited article, accumulating over a thousand citations on Google Scholar. This achievement underscores the impact of his work on contemporary educational research. His current book, Gamification in a Flipped Classroom: Pedagogical Methods and Best Practices, published by Springer in 2024, further establishes his thought leadership in the field. Additionally, he serves as editor for the Springer SDG book series Resilient and Sustainable Education Futures, published in 2025.

His research has also been presented at renowned and reputable international conferences such as IEEE, AERA, and ASIS&T. He has also worked on a number of international e-learning projects in Hong Kong, China, Malaysia, Cambodia, Indonesia, and Sub-Saharan countries, such as Gamifying Sexual Education, Reading Battle, Low-Tech Effective Learning, and Gamified Reading Programme.

He has been consecutively listed among the World’s Top 2% Scientists from 2021-2024 for his scientific impact in the field of Education, as announced by Stanford University and Elsevier (Ioannidis, 2021; 2022, 2023; & 2024)

Research Interests

His research currently explores cutting-edge areas, including immersive technologies (VR/AR) in education, gamification and engagement strategies, multimodal generative AI, and digital well-being. It also examines important aspects of educational psychology, particularly cognitive load theory, learner motivation, and the pedagogical implications of social media use.

Supervisor Philosophy

Accepting PhD Students 

I am available to supervise PhD students and would welcome inquiries for collaboration.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

PhD, University of Hong Kong

Supervision

  • Registered

Research Areas

  • Education

Supervisory Interests

  • Students' Well-being
  • Technology-Enhanced learning
  • Gamification in Education
  • GenAI in Education
  • Blended learning
  • Flipped Learning
  • E-learning
  • Computer assisted language learning (CALL)
  • Pedagogical innovation
  • Digital Well-being
  • Immersive Learning (VR/AR)
  • Personalised Learning
  • Learning Engagement
  • Learning Motivation
  • Cognitive Load
  • Social Media

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