Activities per year
Abstract
Observational studies show the average time taken by shoppers between arriving and leaving a product category display is 12 seconds, with 42 per cent of buyers spending five seconds or less choosing an item.
Original language | English |
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Number of pages | 7 |
Journal | Executive summary: Design for Business: Research |
Volume | 4 |
Issue number | 2015 |
Publication status | Published - May 2015 |
Externally published | Yes |
Keywords
- behavioural methodology
- packaging designs
- marketers
- shoppers
Fingerprint
Dive into the research topics of 'A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory'. Together they form a unique fingerprint.Prizes
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Australian Postgraduate Award, Deakin University, AU. 2013-2014
Pinero de Plaza, M. A. (Recipient), 2013
Prize: Honorary award
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Australian Postgraduate Award, University of South AU. 2010-2012
Pinero de Plaza, A. (Recipient), 2010
Prize: Honorary award
Activities
- 1 Other
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Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP
Pinero de Plaza, M. A. (Participant), McMillan, P. (Participant), Beleigoli, A. (Participant), Lawless, M. (Participant), Mudd, A. (Participant), Archibald, M. (Participant), Tieu, M. (Participant), Feo, R. (Participant), Morton, E. (Participant), Lange, B. (Participant), Thompson, M. (Participant), Taylor, D. (Participant), Gordon, S. (Participant), Gancia, A. (Participant), Hunter, S. (Participant), Phelan, K. (Participant), Clark, R. (Participant), Buchanan, R. (Participant), Visvanathan, R. (Participant) & Kitson, A. (Participant)
Jun 2022 → Jun 2026Activity: Other activity types › Other