A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory

Maria Alejandra  Pinero de Plaza; Larry Lockshin; Rachel Kennedy; Armando Maria Corsi

A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory

Maria Alejandra Pinero de Plaza
, Larry Lockshin
, Rachel Kennedy
, Armando Maria Corsi

Research output: Contribution to journal › Article › peer-review

Abstract

An important challenge in packaging is to determine how influential the visual elements are in making preferred packaged goods quick and easy for a shopper to find in competitive retail environments.

Observational studies show the average time taken by shoppers between arriving and leaving a product category display is 12 seconds, with 42 per cent of buyers spending five seconds or less choosing an item.

Original language	English
Number of pages	7
Journal	Executive summary: Design for Business: Research
Volume	4
Issue number	2015
Publication status	Published - May 2015
Externally published	Yes

Keywords

behavioural methodology
packaging designs
marketers
shoppers

Access to Document

http://ideasondesign.net/wp-content/uploads/2015/05/Executive_Summary_Digital_Issue_4_May-June_2015.pdfLicence: In Copyright

Cite this

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title = "A new behavioral methodology: Measuring the effect of packaging design on shopper{\textquoteright}s memory ",

abstract = "An important challenge in packaging is to determine how influential the visual elements are in making preferred packaged goods quick and easy for a shopper to find in competitive retail environments. Observational studies show the average time taken by shoppers between arriving and leaving a product category display is 12 seconds, with 42 per cent of buyers spending five seconds or less choosing an item.",

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AB - An important challenge in packaging is to determine how influential the visual elements are in making preferred packaged goods quick and easy for a shopper to find in competitive retail environments. Observational studies show the average time taken by shoppers between arriving and leaving a product category display is 12 seconds, with 42 per cent of buyers spending five seconds or less choosing an item.

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KW - packaging designs

KW - marketers

KW - shoppers

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A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Australian Postgraduate Award, Deakin University, AU. 2013-2014

Australian Postgraduate Award, University of South AU. 2010-2012

Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP

Cite this

A new behavioral methodology: Measuring the effect of packaging design on shopper’s memory

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Research output

Prizes

Australian Postgraduate Award, Deakin University, AU. 2013-2014

Australian Postgraduate Award, University of South AU. 2010-2012

Activities

Research Program: Visibility and Technological Solutions for Frail, Homebound and Bedridden People - FHBP

Cite this