Original language | English |
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Pages (from-to) | 79-94 |
Number of pages | 16 |
Journal | INTERNATIONAL JOURNAL OF MARKET RESEARCH |
Volume | 58 |
Issue number | 1 |
Early online date | 2016 |
DOIs | |
Publication status | Published - 21 Jan 2016 |
A new measure of consideration set size: The average number of salient brands
Lara Stocchi, Melissa Banelis, Malcolm Wright
Research output: Contribution to journal › Article › peer-review
5
Citations
(Scopus)