A new measure of consideration set size: The average number of salient brands

Lara Stocchi, Melissa Banelis, Malcolm Wright

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)79-94
    Number of pages16
    JournalINTERNATIONAL JOURNAL OF MARKET RESEARCH
    Volume58
    Issue number1
    Early online date2016
    DOIs
    Publication statusPublished - 21 Jan 2016

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