A new measure of consideration set size: The average number of salient brands

Lara Stocchi, Melissa Banelis, Malcolm Wright

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	79-94
Number of pages	16
Journal	INTERNATIONAL JOURNAL OF MARKET RESEARCH
Volume	58
Issue number	1
Early online date	2016
DOIs	https://doi.org/10.2501/IJMR-2015-027
Publication status	Published - 21 Jan 2016

Access to Document

@article{64d8376358c54d688928f98f08c62bd4,

title = "A new measure of consideration set size: The average number of salient brands",

author = "Lara Stocchi and Melissa Banelis and Malcolm Wright",

year = "2016",

month = jan,

day = "21",

doi = "10.2501/IJMR-2015-027",

language = "English",

volume = "58",

pages = "79--94",

journal = "INTERNATIONAL JOURNAL OF MARKET RESEARCH",

issn = "1470-7853",

number = "1",

}

TY - JOUR

T1 - A new measure of consideration set size: The average number of salient brands

AU - Stocchi, Lara

AU - Banelis, Melissa

AU - Wright, Malcolm

PY - 2016/1/21

Y1 - 2016/1/21

UR - https://www.mrs.org.uk/ijmr_article/article/104484

UR - http://www.scopus.com/inward/record.url?scp=84955323623&partnerID=8YFLogxK

U2 - 10.2501/IJMR-2015-027

DO - 10.2501/IJMR-2015-027

M3 - Article

VL - 58

SP - 79

EP - 94

JO - INTERNATIONAL JOURNAL OF MARKET RESEARCH

JF - INTERNATIONAL JOURNAL OF MARKET RESEARCH

SN - 1470-7853

IS - 1

ER -