A new measure of consideration set size: The average number of salient brands

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Original language	English
Pages (from-to)	79-94
Number of pages	16
Journal	International Journal of Market Research
Volume	58
Issue number	1
Early online date	2016
DOIs	https://doi.org/10.2501/IJMR-2015-027
Publication status	Published - 21 Jan 2016

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title = "A new measure of consideration set size: The average number of salient brands",

author = "Lara Stocchi and Melissa Banelis and Malcolm Wright",

year = "2016",

month = jan,

day = "21",

doi = "10.2501/IJMR-2015-027",

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volume = "58",

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journal = "International Journal of Market Research",

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T1 - A new measure of consideration set size: The average number of salient brands

AU - Stocchi, Lara

AU - Banelis, Melissa

AU - Wright, Malcolm

PY - 2016/1/21

Y1 - 2016/1/21

UR - https://www.mrs.org.uk/ijmr_article/article/104484

UR - https://www.scopus.com/pages/publications/84955323623

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DO - 10.2501/IJMR-2015-027

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EP - 94

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 1

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