A new measure of consideration set size: The average number of salient brands

Lara Stocchi, Melissa Banelis, Malcolm Wright

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

Original language	English
Pages (from-to)	79-94
Number of pages	16
Journal	INTERNATIONAL JOURNAL OF MARKET RESEARCH
Volume	58
Issue number	1
Early online date	2016
DOIs	https://doi.org/10.2501/IJMR-2015-027
Publication status	Published - 21 Jan 2016

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