A New Measure of Consideration: The Average Number of Salient Brands

Lara Stocchi, Melissa Banelis, Malcolm Wright

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	ANZMAC Australian and New Zealand Marketing Academy Conference 2012 - Duration: 3 Dec 2012 → …

Conference	ANZMAC Australian and New Zealand Marketing Academy Conference 2012
Period	3/12/12 → …

Cite this

TY - CONF

T1 - A New Measure of Consideration: The Average Number of Salient Brands

AU - Stocchi, Lara

AU - Banelis, Melissa

AU - Wright, Malcolm

PY - 2012

Y1 - 2012

UR - http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2012/papers/405ANZMACFINAL.pdf

M3 - Paper

T2 - ANZMAC Australian and New Zealand Marketing Academy Conference 2012

Y2 - 3 December 2012

ER -