A New Measure of Consideration: The Average Number of Salient Brands

Lara Stocchi, Melissa Banelis, Malcolm Wright

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2012
    EventAustralian & New Zealand Marketing Academy Conference 2012 (ANZMAC) -
    Duration: 3 Dec 2012 → …

    Conference

    ConferenceAustralian & New Zealand Marketing Academy Conference 2012 (ANZMAC)
    Abbreviated titleANZMAC 2012
    Period3/12/12 → …

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