A New Measure of Consideration: The Average Number of Salient Brands

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	Australian & New Zealand Marketing Academy Conference 2012 (ANZMAC) - Duration: 3 Dec 2012 → …

Conference	Australian & New Zealand Marketing Academy Conference 2012 (ANZMAC)
Abbreviated title	ANZMAC 2012
Period	3/12/12 → …

Cite this

@conference{fad5dc403fa84a9895cd6c527c90755b,

title = "A New Measure of Consideration: The Average Number of Salient Brands",

author = "Lara Stocchi and Melissa Banelis and Malcolm Wright",

year = "2012",

language = "English",

note = "Australian \& New Zealand Marketing Academy Conference 2012 (ANZMAC), ANZMAC 2012 ; Conference date: 03-12-2012",

}

TY - CONF

T1 - A New Measure of Consideration: The Average Number of Salient Brands

AU - Stocchi, Lara

AU - Banelis, Melissa

AU - Wright, Malcolm

PY - 2012

Y1 - 2012

UR - http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2012/papers/405ANZMACFINAL.pdf

M3 - Paper

T2 - Australian & New Zealand Marketing Academy Conference 2012 (ANZMAC)

Y2 - 3 December 2012

ER -