@inproceedings{7131b2eeb04546c88d766973f494ad48,
title = "A Review of the Cognitive and Affective Country-of-Origin{\textquoteright}s Effects and Their Influence on an Organisational Attribution of Blame Post a Crisis Event: An Abstract",
abstract = "Organisations have attempted to transfer the image of their home countries to their product or services for decades (Arpan and Sun 2006). Recent research in international marketing has confirmed that brand{\textquoteright}s country of origin (COO) can transmit various things to potential consumers, such as reliability, quality, prestige value and innovativeness. Such studies (referred to COO effects) highlight that, with the passage of time, consumers tend to form some impressions of countries and their products or services. These impressions become overall evaluations of country quality or image as they link to the key outputs of a given country.",
keywords = "COO, International marketing, consumers, stereotypes, international brands, brand-related crises",
author = "Tariq, {Muhammad Irfan} and Roberta Crouch and Pascale Quester",
year = "2018",
doi = "10.1007/978-3-319-99181-8_193",
language = "English",
isbn = "9783319991801 ",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "581--582",
editor = "Krey, {Nina } and Patricia Rossi",
booktitle = "Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces",
address = "Germany",
note = "2018 Academy of Marketing Science{\textregistered} World Marketing Congress, AMS World Marketing Congress (WMC) ; Conference date: 23-05-2018 Through 25-05-2018",
}