A Review of the Cognitive and Affective Country-of-Origin’s Effects and Their Influence on an Organisational Attribution of Blame Post a Crisis Event: An Abstract

Muhammad Irfan Tariq, Roberta Crouch, Pascale Quester

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

Organisations have attempted to transfer the image of their home countries to their product or services for decades (Arpan and Sun 2006). Recent research in international marketing has confirmed that brand’s country of origin (COO) can transmit various things to potential consumers, such as reliability, quality, prestige value and innovativeness. Such studies (referred to COO effects) highlight that, with the passage of time, consumers tend to form some impressions of countries and their products or services. These impressions become overall evaluations of country quality or image as they link to the key outputs of a given country.
Original languageEnglish
Title of host publicationBoundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
EditorsNina Krey, Patricia Rossi
Place of PublicationCham, Switzerland
PublisherSpringer-Nature
Pages581-582
Number of pages2
ISBN (Electronic)9783319991818
ISBN (Print)9783319991801
DOIs
Publication statusPublished - 2018
Event2018 Academy of Marketing Science® World Marketing Congress - Hilton New Orleans Riverside, New Orleans, United States
Duration: 23 May 201825 May 2018

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Conference

Conference2018 Academy of Marketing Science® World Marketing Congress
Abbreviated titleAMS World Marketing Congress (WMC)
Country/TerritoryUnited States
CityNew Orleans
Period23/05/1825/05/18

Keywords

  • COO
  • International marketing
  • consumers
  • stereotypes
  • international brands
  • brand-related crises

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