Adoption of e-Commerce Services in the Kingdom of Saudi Arabia

In the Kingdom of Saudi Arabia, western and eastern economies have merged, resulting in an interesting economic environment. Within this environment, e-commerce has developed, increasing the potential of the local economy. Despite the significant resources of Saudi Arabia's oil-based economy, the government has directed its income towards developing the non-oil sectors of the economy. This chapter examines the cultural, economic, and social factors that have contributed to the development of e-commerce in Saudi Arabia. Additionally, the chapter presents some of the obstacles and challenges surrounding e-commerce in Saudi Arabia, within the economy's current context.