An empirical examination of the antecedents of film tourism experience: A structural model approach

Sang Kyun Kim, Guy Assaker

    Research output: Contribution to journalArticlepeer-review

    16 Citations (Scopus)

    Abstract

    This study aims to empirically examine the antecedents of film tourism experience associated with a serialized TV drama. Drawing on film tourism and media-communication studies, a theoretical model for the causal interrelationship between production values of the TV drama, audience involvement with it, and film tourism experience at its filmed location was tested empirically using structural equation modeling (SEM) methodologies. Responses were drawn from a cross-sectional data sample of international visitors via a survey executed at Daejanggeum Theme Park in Korea. The results indicate that production values and audience involvement have a direct, positive impact on film tourism experience. Moreover, the production values have a mediating, positive impact on film tourism experience through the audience involvement construct.

    Original languageEnglish
    Pages (from-to)251-268
    Number of pages18
    JournalJournal of Travel & Tourism Marketing
    Volume31
    Issue number2
    DOIs
    Publication statusPublished - 2014

    Keywords

    • audience involvement
    • film tourism experience
    • Korea
    • Production values
    • structural equation modeling
    • television drama

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