Approach bias and inhibitory control moderate the effect of television advertising on soft drink consumption.

Eva Kemps; Marika Tiggemann; Amber Tuscharski

Approach bias and inhibitory control moderate the effect of television advertising on soft drink consumption.

Eva Kemps, Marika Tiggemann, Amber Tuscharski

College of Education, Psychology and Social Work

Research output: Contribution to conference › Paper › peer-review

Abstract

Exposure to environmental soft drink cues is a major contributor to soft drink consumption. This study investigated the effect of one such cue, television advertising, on soft drink choice and intake. We further examined whether effects would be stronger for individuals with an automatic tendency to reach for soft
drinks (approach bias) or a difficulty resisting soft drinks (poor inhibitory control). Participants (N=127; 18- 25 years) viewed television advertisements of soft drinks or other beverages.

Original language	English
Pages	47
Number of pages	1
Publication status	Published - 2019
Event	46th Australasian Experimental Psychology Conference - Wellington, New Zealand Duration: 24 Apr 2019 → 27 Apr 2019

Conference

Conference	46th Australasian Experimental Psychology Conference
Country/Territory	New Zealand
City	Wellington
Period	24/04/19 → 27/04/19

Keywords

Inhibitory Control
Television Advertising
Soft Drink

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Cite this

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title = "Approach bias and inhibitory control moderate the effect of television advertising on soft drink consumption.",

abstract = "Exposure to environmental soft drink cues is a major contributor to soft drink consumption. This study investigated the effect of one such cue, television advertising, on soft drink choice and intake. We further examined whether effects would be stronger for individuals with an automatic tendency to reach for softdrinks (approach bias) or a difficulty resisting soft drinks (poor inhibitory control). Participants (N=127; 18- 25 years) viewed television advertisements of soft drinks or other beverages.",

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T1 - Approach bias and inhibitory control moderate the effect of television advertising on soft drink consumption.

AU - Kemps, Eva

AU - Tiggemann, Marika

AU - Tuscharski, Amber

PY - 2019

Y1 - 2019

N2 - Exposure to environmental soft drink cues is a major contributor to soft drink consumption. This study investigated the effect of one such cue, television advertising, on soft drink choice and intake. We further examined whether effects would be stronger for individuals with an automatic tendency to reach for softdrinks (approach bias) or a difficulty resisting soft drinks (poor inhibitory control). Participants (N=127; 18- 25 years) viewed television advertisements of soft drinks or other beverages.

AB - Exposure to environmental soft drink cues is a major contributor to soft drink consumption. This study investigated the effect of one such cue, television advertising, on soft drink choice and intake. We further examined whether effects would be stronger for individuals with an automatic tendency to reach for softdrinks (approach bias) or a difficulty resisting soft drinks (poor inhibitory control). Participants (N=127; 18- 25 years) viewed television advertisements of soft drinks or other beverages.

KW - Inhibitory Control

KW - Television Advertising

KW - Soft Drink

M3 - Paper

SP - 47

T2 - 46th Australasian Experimental Psychology Conference

Y2 - 24 April 2019 through 27 April 2019

ER -

Approach bias and inhibitory control moderate the effect of television advertising on soft drink consumption.

Abstract

Conference

Keywords

Access to Document

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