Artificial intelligence and frugal innovation: A formidable alliance in future education

Gerrit Anton de Waal, John Thangarajah, Adela J. McMurray

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Our planet is increasingly facing troubling times with worrying trends in food (in)security, poverty, inequality and climate change making daily headlines. Companies, large and small, as well as individuals, are waking up to the call for frugal living and frugal consumption. Making an effective and fast transition from being resource intensive, polluting, and irresponsible to the opposite has become a matter of great urgency for the survival of all species. Efforts for achieving sustainable growth are seen by many as a frugal innovation (FI) revolution where the emphasis is to do better with less (Radjou & Prabhu, 2016).
Original languageEnglish
Title of host publicationManagement and business education in the time of artificial intelligence
Subtitle of host publicationThe need to rethink, retrain, and redesign
EditorsAgata Stachowicz-Stanusch, Wolfgang Amann
PublisherInformation Age Publishing Inc.
Number of pages22
ISBN (Electronic)9781641138116
ISBN (Print)9781641138093, 9781641138109
Publication statusPublished - 2020
Externally publishedYes

Publication series

NameResearch in Management Education and Development.


  • food (in)security
  • poverty
  • inequality
  • climate change
  • frugal living
  • frugal consumption
  • frugal living and frugal consumption
  • sustainable growth
  • frugal innovation (FI) revolution


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