Attitudes of Malaysian Tourism and Hospitality Students towards a Career in the Industry

Scott Richardson, Gareth Butler

    Research output: Contribution to journalArticle

    31 Citations (Scopus)

    Abstract

    This study explored Malaysian undergraduate tourism and hospitality students' views of the industry as a career choice. Four hundred and twenty-nine tourism and hospitality students, from three Malaysian institutions completed a questionnaire rating the importance of 20 factors in influencing their choice of career, and then the extent to which they believed tourism and hospitality as a career offers these factors. All of the 20 factors tested have been identified as being significantly different. From the results, it is clear that students generally do not believe that a career in tourism and hospitality will offer them the factors that they find important.

    Original languageEnglish
    Pages (from-to)262-276
    Number of pages15
    JournalAsia Pacific Journal of Tourism Research
    Volume17
    Issue number3
    DOIs
    Publication statusPublished - Jun 2012

    Keywords

    • career choice
    • hospitality
    • perceptions
    • tourism
    • undergraduates

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