Attractive celebrity and peer images on Instagram: Effect on women’s mood and body image.

Zoe Brown, Marika Tiggemann

    Research output: Contribution to journalArticlepeer-review

    235 Citations (Scopus)


    A large body of research has documented that exposure to images of thin fashion models contributes to women's body dissatisfaction. The present study aimed to experimentally investigate the impact of attractive celebrity and peer images on women's body image. Participants were 138 female undergraduate students who were randomly assigned to view either a set of celebrity images, a set of equally attractive unknown peer images, or a control set of travel images. All images were sourced from public Instagram profiles. Results showed that exposure to celebrity and peer images increased negative mood and body dissatisfaction relative to travel images, with no significant difference between celebrity and peer images. This effect was mediated by state appearance comparison. In addition, celebrity worship moderated an increased effect of celebrity images on body dissatisfaction. It was concluded that exposure to attractive celebrity and peer images can be detrimental to women's body image.

    Original languageEnglish
    Pages (from-to)37-43
    Number of pages7
    JournalBody Image
    Publication statusPublished - 1 Dec 2016


    • Body image
    • Celebrity
    • Instagram
    • Media
    • Peer
    • Social comparison


    Dive into the research topics of 'Attractive celebrity and peer images on Instagram: Effect on women’s mood and body image.'. Together they form a unique fingerprint.

    Cite this