Audience Involvement and Film Tourism Experiences: Emotional Places, Emotional Experiences

Sang Kyun Kim

    Research output: Contribution to journalArticlepeer-review

    236 Citations (Scopus)


    This study attempted to investigate the extent to which audience involvement or engagement with a serialised TV drama affects their actual on-site film tourism experiences at its former filmed locations. As an empirical study, an on-site survey was conducted at Daejanggeum Theme Park, the main filmed location of Jewel in the Palace, known in Korean as Daejanggeum, in Yangjoo, South Korea. The results indicated that audience's emotional and behavioural involvement was the main driver that positively affected their on-site film tourism experiences. Cognitively oriented audience involvement including cognitive interaction and critical reflection, however, was not considered as one of the major vehicles to construct and influence audience viewing experiences and their subsequent on-site film tourism experiences. The results also identified that the more emotional involvement audience develops through viewing the TV drama, the greater the likelihood of them visiting film tourism locations.

    Original languageEnglish
    Pages (from-to)387-396
    Number of pages10
    JournalTourism Management
    Issue number2
    Publication statusPublished - Apr 2012


    • Audience involvement
    • Daejanggeum
    • Film tourism
    • Hallyu phenomenon
    • Tourist experience
    • TV drama


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