Abstract
Vietnam is ranked as the 15th in the world based on the number of Internet users with up to 39.7 million users, which accounts for 43%of Vietnamese population according to Internet Live Stats 2014. More than 50%of Vietnamese Internet users are participating in Online Social Network (OSN). This research will investigate the awareness and impact of Vietnamese security concerns in using OSNs by testing Vietnamese users' intention to use OSN sites and its relationship to users' concerns on privacy, trust and security. Using Structural Equation Modeling (SEM), the findings revealed that 'privacy' correlates with 'security' but these two variables do not have a significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.
Original language | English |
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Pages | 246-250 |
Number of pages | 5 |
Publication status | Published - 1 Jan 2014 |
Event | 18th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2014) - Duration: 15 Jul 2014 → … |
Conference
Conference | 18th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2014) |
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Period | 15/07/14 → … |
Keywords
- Intention
- Online social network
- Privacy concerns
- Security
- Trust