Awareness and impact of Vietnamese security concerns in using online social networks

N Sriratanaviriyaku, Anna Felipe, Annette Shillabeer, Ondris Pui, Mathews Nkhoma, Quyen Tran, Thanh Cao, Ho Minh

    Research output: Contribution to conferencePaperpeer-review

    2 Citations (Scopus)

    Abstract

    Vietnam is ranked as the 15th in the world based on the number of Internet users with up to 39.7 million users, which accounts for 43%of Vietnamese population according to Internet Live Stats 2014. More than 50%of Vietnamese Internet users are participating in Online Social Network (OSN). This research will investigate the awareness and impact of Vietnamese security concerns in using OSNs by testing Vietnamese users' intention to use OSN sites and its relationship to users' concerns on privacy, trust and security. Using Structural Equation Modeling (SEM), the findings revealed that 'privacy' correlates with 'security' but these two variables do not have a significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

    Original languageEnglish
    Pages246-250
    Number of pages5
    Publication statusPublished - 1 Jan 2014
    Event18th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2014) -
    Duration: 15 Jul 2014 → …

    Conference

    Conference18th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2014)
    Period15/07/14 → …

    Keywords

    • Intention
    • Online social network
    • Privacy concerns
    • Security
    • Trust

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