Brand image and brand usage: Is a forty-year-old empirical generalization still useful?

Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall Olmo Riley

Research output: Contribution to journalArticlepeer-review

39 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Brand image and brand usage: Is a forty-year-old empirical generalization still useful?'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science