Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

Jean Berthon, Leyland Pitt, Robert Opoku, Deon Nel

    Research output: Contribution to journalArticle

    4 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)27-40
    Number of pages14
    JournalJournal of African Business
    Volume8
    Issue number2
    Publication statusPublished - 2007

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