| Original language | English |
|---|---|
| Pages (from-to) | 27-40 |
| Number of pages | 14 |
| Journal | Journal of African Business |
| Volume | 8 |
| Issue number | 2 |
| Publication status | Published - 2007 |
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Brand Management and Strategic Performance for Firms' Mode of Strategic Focus
- Jean Berthon
- , Leyland Pitt
- , Robert Opoku
- , Deon Nel
Research output: Contribution to journal › Article › peer-review
8
Citations
(Scopus)