Brand Management and Strategic Performance for Firms' Mode of Strategic Focus

Jean Berthon, Leyland Pitt, Robert Opoku, Deon Nel

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Cite this

@article{9d6212840f464e9d8512c00727829bce,

title = "Brand Management and Strategic Performance for Firms' Mode of Strategic Focus",

author = "Jean Berthon and Leyland Pitt and Robert Opoku and Deon Nel",

year = "2007",

language = "English",

volume = "8",

pages = "27--40",

journal = "Journal of African Business",

issn = "1522-8916",

publisher = "Routledge, Taylor & Francis",

number = "2",

}