Can Country Image Protect Firms Facing a PR Crisis?

Roberta Veale, Pascale Quester, Vinh Nhat Lu

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The world is now an international marketplace, with organisations trading in diverse geographical locations. However, the links between organisations and their home countries often remain strong in the minds of consumers (Phau and Prendergast 2000). Indeed, international managers often work to strengthen and gain leverage from these associations, for example Alfa Romeo with Italy or Dior with France. Alternatively others will seek to diminish them when country of origin (COO) associations are likely be negative (Chao 1989; Chao 2001).

Original languageEnglish
Title of host publicationThe Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Subtitle of host publicationProceedings of the 2011 World Marketing Congress
EditorsColin L. Campbell
Place of PublicationSwitzerland
PublisherSpringer Nature
Number of pages3
ISBN (Electronic)9783319500089
ISBN (Print)9783319500065
Publication statusPublished - 2017
Externally publishedYes
Event2011 AMS World Marketing Congress - Reims, Reims, France
Duration: 19 Jul 201123 Jul 2011

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


Conference2011 AMS World Marketing Congress


  • Country Image
  • Crisis Communication
  • Home Country
  • International Business Study
  • Purchase Intention


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