@inbook{a61cb1eba8554331886e23752a3abaea,
title = "Can Country Image Protect Firms Facing a PR Crisis?",
abstract = "The world is now an international marketplace, with organisations trading in diverse geographical locations. However, the links between organisations and their home countries often remain strong in the minds of consumers (Phau and Prendergast 2000). Indeed, international managers often work to strengthen and gain leverage from these associations, for example Alfa Romeo with Italy or Dior with France. Alternatively others will seek to diminish them when country of origin (COO) associations are likely be negative (Chao 1989; Chao 2001).",
keywords = "Country Image, Crisis Communication, Home Country, International Business Study, Purchase Intention",
author = "Roberta Veale and Pascale Quester and Lu, {Vinh Nhat}",
year = "2017",
doi = "10.1007/978-3-319-50008-9_42",
language = "English",
isbn = "9783319500065",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "161--163",
editor = "Campbell, {Colin L.}",
booktitle = "The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World",
address = "Germany",
note = "2011 AMS World Marketing Congress ; Conference date: 19-07-2011 Through 23-07-2011",
}