Choosing using: Drug policy, consumer culture and 'junkie' manquées

This article investigates the shaping of contemporary drug-using (and non-drug-using) subjectivities through operations of choice and consumption. Examining various registers of 'possession,' it argues that in the construction of both docile and irredeemably flawed consumers, 'choice' (and its negation) is pivotal. Exploring motifs of choice, possession and pleasure in the operations of 'normal' consumer culture and the problematization of drug-using exposes a deeper anxiety underlying contemporary drug panics.