Cigfluencers: how celebrities and influencers are glamourising smoking again

Carmen C.W. Lim; Joshua Trigg; Tianze Sun

doi:10.1136/tc-2024-059240

Cigfluencers: how celebrities and influencers are glamourising smoking again

Carmen C.W. Lim, Joshua Trigg, Tianze Sun

College of Medicine and Public Health

Research output: Contribution to journal › Article › peer-review

Abstract

The resurgence of smoking imagery in popular culture, particularly among celebrities, poses a significant challenge for tobacco control.1 While traditional media advertising is strictly regulated across many jurisdictions, tobacco depictions and imagery on social media often escape regulatory oversight even when they promote tobacco use. This regulatory loophole has enabled the rise of ‘cigfluencers’—celebrities and influencers who share smoking imagery on social media.

Original language	English
Article number	59240
Number of pages	2
Journal	Tobacco Control
DOIs	https://doi.org/10.1136/tc-2024-059240
Publication status	Accepted/In press - 2025

Keywords

Social marketing
Surveillance and monitoring
Tobacco industry

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10.1136/tc-2024-059240Licence: In Copyright

Cite this

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title = "Cigfluencers: how celebrities and influencers are glamourising smoking again",

abstract = "The resurgence of smoking imagery in popular culture, particularly among celebrities, poses a significant challenge for tobacco control.1 While traditional media advertising is strictly regulated across many jurisdictions, tobacco depictions and imagery on social media often escape regulatory oversight even when they promote tobacco use. This regulatory loophole has enabled the rise of {\textquoteleft}cigfluencers{\textquoteright}—celebrities and influencers who share smoking imagery on social media.",

keywords = "Social marketing, Surveillance and monitoring, Tobacco industry",

author = "Lim, {Carmen C.W.} and Joshua Trigg and Tianze Sun",

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AB - The resurgence of smoking imagery in popular culture, particularly among celebrities, poses a significant challenge for tobacco control.1 While traditional media advertising is strictly regulated across many jurisdictions, tobacco depictions and imagery on social media often escape regulatory oversight even when they promote tobacco use. This regulatory loophole has enabled the rise of ‘cigfluencers’—celebrities and influencers who share smoking imagery on social media.

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KW - Surveillance and monitoring

KW - Tobacco industry

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Cigfluencers: how celebrities and influencers are glamourising smoking again

Abstract

Keywords

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