Click and think

Particular words and phrases have signified change, crisis, confusion and fear in the last decade: newmedia, digital convergence, multimedia and Web 2.0. Each phrase has become a slogan, conveyinginnovation, transformation, redundancy and opportunity. As each was superseded, a cycle was perpetuated of pseudo renewal, change management, promised funding and lived disappointment.The web is now a mature media platform rather than ‘the next big thing.’ It is now necessary to focuson building careful integrations, grafts and relationships with the existing institutions of schools,universities and libraries. My paper offers a positive, productive and integrated strategy of and for literacy and explores how – through curriculum, assessment and partnerships between teachers andlibrarians – academics can create a portfolio of learning strategies where Google is the start, rather thanthe end, of a research journey. I explore how a changing service relationship must be based on – anddeveloped from – a subtle conceptualization of literacy rather than believing the endless promises of ‘new media.’