Colonial control or terroir tourism? The case of Houghton's White Burgundy

Tara Brabazon

doi:10.5719/hgeo.2014.82.17

Colonial control or terroir tourism? The case of Houghton's White Burgundy

Tara Brabazon

Office of Graduate Research

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

Is Burgundy more than a region in France, or could it refer to a style of wine making? Food and wine are not only derived from a place. They make a place. Other industries are enabled through food and wine, particularly tourism. 'Region' has a distinctive role in framing the brand and profile of a wine bottle. 'Region' mitigates risk for a consumer. Region is a proxy for quality. This article investigates the impact of the legal protection and control of regionality on formerly colonized nations, with particular consequences on wine industries. By exploring Houghton's White Burgundy and its transformation into White Classic, the impact of protecting regionality on formerly colonized nations is revealed.

Original language	English
Pages (from-to)	17-33
Number of pages	17
Journal	Human Geographies
Volume	8
Issue number	2
DOIs	https://doi.org/10.5719/hgeo.2014.82.17
Publication status	Published - 1 Nov 2014

Keywords

Colonial control
Swan Valley
Terroir tourism
White Burgundy

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10.5719/hgeo.2014.82.17

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AB - Is Burgundy more than a region in France, or could it refer to a style of wine making? Food and wine are not only derived from a place. They make a place. Other industries are enabled through food and wine, particularly tourism. 'Region' has a distinctive role in framing the brand and profile of a wine bottle. 'Region' mitigates risk for a consumer. Region is a proxy for quality. This article investigates the impact of the legal protection and control of regionality on formerly colonized nations, with particular consequences on wine industries. By exploring Houghton's White Burgundy and its transformation into White Classic, the impact of protecting regionality on formerly colonized nations is revealed.

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Colonial control or terroir tourism? The case of Houghton's White Burgundy

Abstract

Keywords

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