Consumer factors associated with purchasing local versus global value chain foods

Svetlana Bogomolova, Adam Loch, Larry Lockshin, Jon Buckley

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


Global value chains (GVCs) have grown to represent the major source of modern food and grocery items. Yet there is an increasing preference among consumers toward locally sourced and supplied foods among perceptions of health, economic and community benefits. Typically purchased in farmers' markets and specialty outlets, local foods are becoming more widely available in supermarkets, who are now interested in how they might introduce or increase that product range. We collect actual purchase data from a regional supermarket chain and analyze the drivers of higher local food proportional outcomes across a sample of consumers. Attempts to link theoretically important drivers of local food purchasing in traditional (e.g., farmers' market) outlets to supermarket settings proved difficult. Results do, however, suggest some means by which parties interested in developing local value chains between regional suppliers and supermarket outlets could be achieved. As such, the study is a useful first-step in the development of new value chains to address future potential issues of socio-economic stratification and inequality as a consequence of GVC prevalence.

Original languageEnglish
Pages (from-to)33-46
Number of pages14
JournalRenewable Agriculture and Food Systems
Issue numberSpecial Issue 1
Publication statusPublished - Feb 2018
Externally publishedYes


  • local origin foods
  • producer-consumer linkages
  • purchase drivers
  • revealed preference
  • global value chains (GVCs)


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