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When most of the world went into lockdown in 2020 due to the Covid-19 pandemic, theatres closed and audiences were reconfigured. The so-called ‘pivot to online’ affected organisations and their audiences in different ways, with institutions that had already invested in digital transmission infrastructure and skills more able to take advantage of the pivot, commanding audiences if not always revenue. This Short asks how we understand, construct and value audiences in uncertain times.

Original languageEnglish
Title of host publicationRoutledge Companion to Audiences and the Performing Arts
EditorsMatthew Reason, Lynne Conner, Katya Johanson, Ben Walmsley
Place of PublicationAbingdon, Oxon; New York, NY
PublisherRoutledge, Taylor & Francis
Number of pages6
ISBN (Electronic)9781003033226
ISBN (Print)9780367470753, 9780367695842
Publication statusPublished - 2022


  • Covid-19
  • pivot to online
  • pandemic


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