Cross-Cultural Performance Management: Transcending Theory to a Practical Framework

Mahmoud Moussa, Thomas Doumani, Adela McMurray, Nuttawuth Muenjohn, Ling Deng

Research output: Book/ReportBook


The book's foundations informing its content are anchored to evidence-based primary data, which was collected in the Thailand context utilising interview and case study techniques. The data has been internationally scrutinized by our peers to validate its truthfulness and integrity. In this way, our book sheds reliable and valid new understandings on the complex relationship between performance management and the effects of culture. The book transcends beyond conceptual discussions as it is anchored to evidence-based data to inform the direct or obvious cultural value differences exploring the very concept of efficacy and how culture impacts on the way in which we perceive what constitutes the pursuit of efficacious outcomes in managing employees. Therefore, this novel research design offers integrated insights from practitioners, and academics, in the field of management within organisations from various Thai industry contexts.

Original languageEnglish
Place of PublicationSwitzerland
PublisherPalgrave Macmillan
Number of pages324
ISBN (Electronic)9783030912680
ISBN (Print)9783030912673
Publication statusPublished - 2022


  • International management
  • Thailand
  • international business
  • Multicultural teams


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