Crossmodal integration between visual linguistic information and flavour perception

Many studies have found processing interference in working memory when complex information that enters the cognitive system from different modalities has to be integrated to understand the environment and promote adjustment. Here, we report on a Stroop study that provides evidence concerned with the crossmodal processing of flavour perception and visual language. We found a facilitation effect in the congruency condition. Acceleration was observed for incomplete words and anagrams compared to complete words. A crossmodal completion account is presented for such findings. It is concluded that the crossmodal integration between flavour and visual language perception requires the active participation of top-down and bottom-up processing.