Designing Culturally Specific Wine Packages: The Case of Visual Harmony

Kristina Haberstroh, Ulrich Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Corsi, Roberta Crouch, Renata De Marchi

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
Event9th Academy of Wine Business Research Conference -
Duration: 17 Feb 2016 → …

Conference

Conference9th Academy of Wine Business Research Conference
Period17/02/16 → …

Cite this

Haberstroh, K., Orth, U., Bouzdine-Chameeva, T., Cohen, J., Corsi, A., Crouch, R., & De Marchi, R. (2016). Designing Culturally Specific Wine Packages: The Case of Visual Harmony. Paper presented at 9th Academy of Wine Business Research Conference, .