Designing Sustainable Mobility for People at Risk of Social Isolation: Two Cultural Perspectives from Singapore and France

Henriette Cornet, Penny Kong, Flore Vallet, Anna Lane, Yin Leng Theng

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In both Singapore and France, the proliferation of technology in mobility services induces a risk for non-tech savvy users to be left behind. This may create barriers to mobility and contribute to social isolation. This paper proposes to use a mix of design methods considering specific user problems. In Singapore, after shadowing and interviews with people with reduced mobilities, a persona was drafted, and two key needs for travelling were highlighted: the role of time and the reliance on other people. In France, personas were defined for non-tech savvy users during a design workshop. A new mobility service was created to answer their needs. Further work will be on (i) feeding design workshops with the identification of personas, based on interviews with persons with reduced mobility and (ii) comparing personas in Singapore and France and investigating how design actions can be conducted and evaluated in two different socio-cultural contexts.
Original languageEnglish
Title of host publicationDesigning Sustainability for All
EditorsMarcelo Ambrosio, Carlo Vezzoli
Place of PublicationMilan
PublisherEdizioni POLIdesign
Number of pages6
ISBN (Electronic)978-88-95651-26-2
Publication statusPublished - 2019
Externally publishedYes
Event3rd LeNS World Distributed Conference: Designing sustainability for all - Milano, Mexico City, Bangalore, Cape Town, Curitiba, Beijing
Duration: 3 Apr 20195 Apr 2019
Conference number: 3rd


Conference3rd LeNS World Distributed Conference
Internet address


  • Human-centred design
  • Sustainable mobility
  • Social isolation
  • Technologies in mobility services


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