Deviations from double jeopardy: how many private lable and high share brands exhibit excess loyalty?

Vipul Pare, John Dawes

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2007
    EventAustralian and New Zealand Marketing Academy Conference -
    Duration: 3 Dec 2007 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Period3/12/07 → …

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