Do all private label brands exhibit excess loyalty?

Vipul Pare, John Dawes

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2008
    EventAustralian and New Zealand Marketing Academy Conference 2008 -
    Duration: 1 Dec 2008 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference 2008
    Period1/12/08 → …

    Cite this

    Pare, V., & Dawes, J. (2008). Do all private label brands exhibit excess loyalty?. Paper presented at Australian and New Zealand Marketing Academy Conference 2008, .