Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Leyland Pitt, Pierre Berthon, M Prinsloo, Deon Nel

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)1-18
    Number of pages18
    JournalInternational Journal of Technology Marketing
    Volume2
    Issue number1
    Publication statusPublished - 2007

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