Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus

Leyland Pitt, Pierre Berthon, M Prinsloo, Deon Nel

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-18
Number of pages	18
Journal	International Journal of Technology Marketing
Volume	2
Issue number	1
Publication status	Published - 2007

Cite this

@article{5fe718b1d365481d8d396b64f565e713,

title = "Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus",

author = "Leyland Pitt and Pierre Berthon and M Prinsloo and Deon Nel",

year = "2007",

language = "English",

volume = "2",

pages = "1--18",

journal = "International Journal of Technology Marketing",

issn = "1741-878X",

publisher = "Inderscience Publishers",

number = "1",

}