Does emotional closeness to pets motivate their inclusion in bushfire survival plans? Implications for emergency communicators

As pet ownership influences responses to the threat of bushfire, current preparedness communication acknowledges the pet-owner relationship as a key reason for including pets in emergency plans. However, not all pet-owner relationships are the same. Some people are physically and emotionally 'closer' to their pets than are others, a difference that could impact survival plan intentions. This South Australian study examines how differences in pet-owner closeness affects owners' views of pets as a motivator for plan creation and of pet inclusion in planning across four survivalplan intention types: 'stay and defend', 'split the household', 'wait and decide', and 'leave early'. Of several pet-owner closeness indicators, family membership of pets and anticipated separation distress influenced whether pets were considered a motivator and were included in plans. Intention-specific recommendations for creating motivating communications based on these effects are presented for emergency services communicators.