Double Jeopardy Deviations for Small and Medium Share Brands - How Frequent and How Persistent

Vipul Pare, John Dawes, Carl Driesener

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2006
    EventAustralian and New Zealand Marketing Academy Conference 2006 -
    Duration: 4 Dec 2006 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference 2006
    Period4/12/06 → …

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