Emotional brand attachment: Antecedents and consequences for luxury brands

Naser Pourazad, Vipul Pare

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2014
    Event28th Australian and New Zealand Academy of Management (ANZAM) Conference -
    Duration: 3 Dec 2014 → …

    Conference

    Conference28th Australian and New Zealand Academy of Management (ANZAM) Conference
    Period3/12/14 → …

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