Evaluation of a community based intervention addressing social isolation

Bryony Jardine; Pei Jie Tan; Diana Eyers-White; Catherine Mackenzie; Ian Goodwin-Smith; Ashleigh Powell; Sandra Robinson; Penny Baldock; Mia Zaccardo; Celina Valente; Camilla Trenerry; Svetlana Bogomolova

Evaluation of a community based intervention addressing social isolation 

Bryony Jardine, Pei Jie Tan, Diana Eyers-White, Catherine Mackenzie, Ian Goodwin-Smith, Ashleigh Powell, Sandra Robinson, Penny Baldock, Mia Zaccardo, Celina Valente, Camilla Trenerry, Svetlana Bogomolova

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Lack of social connections underpins a range of health-related issues and significantly increases risk of premature mortality. Limited research exists regarding the effects of community based interventions on quality of life (QoL) or loneliness. This study used a quasi-experimental design to investigate the effect of the South Australian intervention, the Community Connections Program (CCP) by the Department of Human Services that connected people to their communities and social support services. QoL was measured with the AQoL-6D and loneliness was assessed with the Campaign to End Loneliness Tool. Participants’ (n=195) overall QoL improved from intervention intake to completion, with a moderate effect size (d=0.62). Participants’ overall feeling of loneliness reduced from pre to post intervention measurement, with a large effect size (d=0.90). Results demonstrated that a community based intervention such as the CCP is an effective strategy to increase individuals’ QoL, reduce their experience of loneliness, and create positive impact in local communities.

Original language	English
Title of host publication	ANZMAC Conference 2023
Subtitle of host publication	Marketing for good
Editors	Maree Thyne, Sergio Biggermann
Publisher	Australian & New Zealand Marketing Academy
Pages	521-521
Number of pages	1
Volume	2023
Publication status	Published - Dec 2023
Event	Australian & New Zealand Marketing Academy 2023 (ANZMAC): Marketing for good - University of Otago, Dunedin, New Zealand Duration: 4 Dec 2023 → 6 Dec 2023 https://www.anzmac2023.com/

Publication series

Name	ANZMAC Conference Proceedings
Publisher	Australian & New Zealand Marketing Academy
Volume	2023
ISSN (Print)	1447-3275
ISSN (Electronic)	1447-3275

Conference

Conference	Australian & New Zealand Marketing Academy 2023 (ANZMAC)
Abbreviated title	ANZMAC 2023
Country/Territory	New Zealand
City	Dunedin
Period	4/12/23 → 6/12/23
Internet address	https://www.anzmac2023.com/

Bibliographical note

Conference contribution
Social Marketing | Social Influence and Norms in Social Marketing
Monday 4 December | 1.30pm - 3.00 pm

Keywords

Community intervention program
Quality of life
Loneliness

Access to Document

https://www.anzmac2023.com/conference-proceedingsLicence: In Copyright

Cite this

Jardine, B., Tan, P. J., Eyers-White, D., Mackenzie, C., Goodwin-Smith, I., Powell, A., Robinson, S., Baldock, P., Zaccardo, M., Valente, C., Trenerry, C., & Bogomolova, S. (2023). Evaluation of a community based intervention addressing social isolation . In M. Thyne, & S. Biggermann (Eds.), ANZMAC Conference 2023: Marketing for good (Vol. 2023, pp. 521-521). (ANZMAC Conference Proceedings; Vol. 2023). Australian & New Zealand Marketing Academy. https://www.anzmac2023.com/conference-proceedings

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title = "Evaluation of a community based intervention addressing social isolation ",

abstract = "Lack of social connections underpins a range of health-related issues and significantly increases risk of premature mortality. Limited research exists regarding the effects of community based interventions on quality of life (QoL) or loneliness. This study used a quasi-experimental design to investigate the effect of the South Australian intervention, the Community Connections Program (CCP) by the Department of Human Services that connected people to their communities and social support services. QoL was measured with the AQoL-6D and loneliness was assessed with the Campaign to End Loneliness Tool. Participants{\textquoteright} (n=195) overall QoL improved from intervention intake to completion, with a moderate effect size (d=0.62). Participants{\textquoteright} overall feeling of loneliness reduced from pre to post intervention measurement, with a large effect size (d=0.90). Results demonstrated that a community based intervention such as the CCP is an effective strategy to increase individuals{\textquoteright} QoL, reduce their experience of loneliness, and create positive impact in local communities.",

keywords = "Community intervention program, Quality of life, Loneliness",

author = "Bryony Jardine and Tan, {Pei Jie} and Diana Eyers-White and Catherine Mackenzie and Ian Goodwin-Smith and Ashleigh Powell and Sandra Robinson and Penny Baldock and Mia Zaccardo and Celina Valente and Camilla Trenerry and Svetlana Bogomolova",

note = "Conference contribution Social Marketing | Social Influence and Norms in Social Marketing Monday 4 December | 1.30pm - 3.00 pm; Australian & New Zealand Marketing Academy 2023 (ANZMAC) : Marketing for good, ANZMAC 2023 ; Conference date: 04-12-2023 Through 06-12-2023",

year = "2023",

month = dec,

language = "English",

volume = "2023",

series = "ANZMAC Conference Proceedings",

publisher = "Australian & New Zealand Marketing Academy",

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Jardine, B, Tan, PJ, Eyers-White, D , Mackenzie, C , Goodwin-Smith, I , Powell, A , Robinson, S, Baldock, P, Zaccardo, M, Valente, C, Trenerry, C & Bogomolova, S 2023, Evaluation of a community based intervention addressing social isolation . in M Thyne & S Biggermann (eds), ANZMAC Conference 2023: Marketing for good. vol. 2023, ANZMAC Conference Proceedings, vol. 2023, Australian & New Zealand Marketing Academy, pp. 521-521, Australian & New Zealand Marketing Academy 2023 (ANZMAC), Dunedin, New Zealand, 4/12/23. <https://www.anzmac2023.com/conference-proceedings>

Evaluation of a community based intervention addressing social isolation . / Jardine, Bryony; Tan, Pei Jie; Eyers-White, Diana et al.
ANZMAC Conference 2023: Marketing for good. ed. / Maree Thyne; Sergio Biggermann. Vol. 2023 Australian & New Zealand Marketing Academy, 2023. p. 521-521 (ANZMAC Conference Proceedings; Vol. 2023).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Evaluation of a community based intervention addressing social isolation 

AU - Jardine, Bryony

AU - Tan, Pei Jie

AU - Eyers-White, Diana

AU - Mackenzie, Catherine

AU - Goodwin-Smith, Ian

AU - Powell, Ashleigh

AU - Robinson, Sandra

AU - Baldock, Penny

AU - Zaccardo, Mia

AU - Valente, Celina

AU - Trenerry, Camilla

AU - Bogomolova, Svetlana

N1 - Conference contribution Social Marketing | Social Influence and Norms in Social Marketing Monday 4 December | 1.30pm - 3.00 pm

PY - 2023/12

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N2 - Lack of social connections underpins a range of health-related issues and significantly increases risk of premature mortality. Limited research exists regarding the effects of community based interventions on quality of life (QoL) or loneliness. This study used a quasi-experimental design to investigate the effect of the South Australian intervention, the Community Connections Program (CCP) by the Department of Human Services that connected people to their communities and social support services. QoL was measured with the AQoL-6D and loneliness was assessed with the Campaign to End Loneliness Tool. Participants’ (n=195) overall QoL improved from intervention intake to completion, with a moderate effect size (d=0.62). Participants’ overall feeling of loneliness reduced from pre to post intervention measurement, with a large effect size (d=0.90). Results demonstrated that a community based intervention such as the CCP is an effective strategy to increase individuals’ QoL, reduce their experience of loneliness, and create positive impact in local communities.

AB - Lack of social connections underpins a range of health-related issues and significantly increases risk of premature mortality. Limited research exists regarding the effects of community based interventions on quality of life (QoL) or loneliness. This study used a quasi-experimental design to investigate the effect of the South Australian intervention, the Community Connections Program (CCP) by the Department of Human Services that connected people to their communities and social support services. QoL was measured with the AQoL-6D and loneliness was assessed with the Campaign to End Loneliness Tool. Participants’ (n=195) overall QoL improved from intervention intake to completion, with a moderate effect size (d=0.62). Participants’ overall feeling of loneliness reduced from pre to post intervention measurement, with a large effect size (d=0.90). Results demonstrated that a community based intervention such as the CCP is an effective strategy to increase individuals’ QoL, reduce their experience of loneliness, and create positive impact in local communities.

KW - Community intervention program

KW - Quality of life

KW - Loneliness

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EP - 521

BT - ANZMAC Conference 2023

A2 - Thyne, Maree

A2 - Biggermann, Sergio

PB - Australian & New Zealand Marketing Academy

T2 - Australian & New Zealand Marketing Academy 2023 (ANZMAC)

Y2 - 4 December 2023 through 6 December 2023

ER -

Evaluation of a community based intervention addressing social isolation

Abstract

Publication series

Conference

Bibliographical note

Keywords

Access to Document

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