Evaluation of a community based intervention addressing social isolation 

Bryony Jardine, Pei Jie Tan, Diana Eyers-White, Catherine Mackenzie, Ian Goodwin-Smith, Ashleigh Powell, Sandra Robinson, Penny Baldock, Mia Zaccardo, Celina Valente, Camilla Trenerry, Svetlana Bogomolova

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Lack of social connections underpins a range of health-related issues and significantly increases risk of premature mortality. Limited research exists regarding the effects of community based interventions on quality of life (QoL) or loneliness. This study used a quasi-experimental design to investigate the effect of the South Australian intervention, the Community Connections Program (CCP) by the Department of Human Services that connected people to their communities and social support services. QoL was measured with the AQoL-6D and loneliness was assessed with the Campaign to End Loneliness Tool. Participants’ (n=195) overall QoL improved from intervention intake to completion, with a moderate effect size (d=0.62). Participants’ overall feeling of loneliness reduced from pre to post intervention measurement, with a large effect size (d=0.90). Results demonstrated that a community based intervention such as the CCP is an effective strategy to increase individuals’ QoL, reduce their experience of loneliness, and create positive impact in local communities.
Original languageEnglish
Title of host publicationANZMAC Conference 2023
Subtitle of host publicationMarketing for good
EditorsMaree Thyne, Sergio Biggermann
PublisherAustralian & New Zealand Marketing Academy
Number of pages1
Publication statusPublished - Dec 2023
EventAustralian & New Zealand Marketing Academy 2023 (ANZMAC): Marketing for good - University of Otago, Dunedin, New Zealand
Duration: 4 Dec 20236 Dec 2023

Publication series

NameANZMAC Conference Proceedings
PublisherAustralian & New Zealand Marketing Academy
ISSN (Print)1447-3275
ISSN (Electronic)1447-3275


ConferenceAustralian & New Zealand Marketing Academy 2023 (ANZMAC)
Abbreviated titleANZMAC 2023
Country/TerritoryNew Zealand
Internet address

Bibliographical note

Conference contribution
Social Marketing | Social Influence and Norms in Social Marketing
Monday 4 December | 1.30pm - 3.00 pm


  • Community intervention program
  • Quality of life
  • Loneliness


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